Comments on: Pepsi Max Takes Shot at Coke Zero

By: Search For Coke Zero | Tech News

Search For Coke Zero | Tech News — Tue, 24 Aug 2010 04:19:25 +0000

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By: Can I drink Diet Coke when I have type 2 Diabetes? | Diabetes Mellitus Information

Thu, 05 Aug 2010 19:39:39 +0000

[...] Pepsi Max Takes Shot at Coke Zero [...]

By: Oliver Mitevski

Oliver Mitevski — Fri, 30 Jul 2010 00:29:12 +0000

Check it out:
coke guys takes sip: on face disbelief/confusion. Pepsi guy wants his drink back, coke guy is all cut up, crying, betrayed by his own now shattered belief in coke, tries to hold on to it. Coke guy finally lets go of pepsi, breaks out shuddering tears. Pepsi guy comforts him, poor coke dude. Gives him the pepsi back. Final shot coke guy smiling as he raises pepsi to lips.

No violence, pepsi wins and would be funny if done right.

I will be very interested to see is the retro attack style campaign gets any legs...

By: Suzanne Vara

Suzanne Vara — Fri, 30 Jul 2010 00:10:35 +0000

Oliver

I guess you have to be in the mindset that violence is humorous. Sure in some cartoons I can chuckle but two grown men? Anyway, I believe this campaign is being tied to another with pepsi as they are having throwback merchandise for sale which is the old pepsi logo. Interesting to gain more awareness and see if the old is more attractive to the new and with which demographic.

By: Oliver Mitevski

Oliver Mitevski — Thu, 29 Jul 2010 13:27:39 +0000

Suzanne you are so right: violence in there is not what I'd be using for humour either

By: Suzanne Vara

Suzanne Vara — Wed, 28 Jul 2010 23:55:45 +0000

Oliver

Great point. I did not think of that as really I do not like the whole violence thing at the end. I see where people do find it humorous for me that is just not where my humor goes. I am a pepsi person so for me I do not need to change but I will continue to enjoy diet pepsi and not pepsi max. I still believe in diet.

By: Oliver Mitevski

Oliver Mitevski — Wed, 28 Jul 2010 15:54:29 +0000

ok: let me be the guru here (I know you hate that!).
spot the big BIG mistake in the new commercial spot?
…
The coke guys fights – the coke guy is willing to risk injury. Bad association.
To nail the ad they need to show coke submission – not coke fighting.
I get this moron stuff every day. The problem is that I can't talk to everyone before the make their decisions. What can I say?
You heard it here first…

By: Suzanne Vara

Suzanne Vara — Wed, 28 Jul 2010 14:12:55 +0000

Mike

I think that the entire campaign or campaigns should be about coke vs pepsi drinkers. I will deal with Diet coke when my diet pepsi is not available but it has to get watered down. There is a distinctive taste that we all know and many are extreme loyalists to our soda.

Come on, you can come over to the pepsi side ... lots of friends here.

Thanks Mike for coming on over, reading an commenting. Good to see you making the rounds again.

By: Mike Stenger

Mike Stenger — Wed, 28 Jul 2010 14:06:27 +0000

I love Coke Zero's taste vs. Pepsi Max. To me, Pepsi Max tastes just like Diet Pepsi. Anyways, the ad probably has a good chance of getting people to try Max. There's a first time for everything…