It could be looked at as a negative. Do you think that it has helped or hurt as it relates to business? Look at the business and not the blog traffic. Think of what diva means to the target market and see if it your audience speaks that way and if they do, no problem but if they do not then you would want to consider changing it. Your target market is is where it matters.

Great read that has very valid points, and now I am worried about my own URL….

I agree that it could turn into an all out war zone but like you said … to say nothing at all is a problem. It is a publishing site and not an interactive site. The good news for those companies that do not respond to issues, is that there will be something else that comes out in a few days that makes us forget about them.

There is a big brand/company right now that is doing exactly what you are saying here. Apparently Target has endorsed a political candidate and customers are outraged. The FB page has hundreds of customers asking why they would endorse this person and even outrage that they will not shop there. Last check, no response. They use is as a publishing site and a place where people can respond to the posted item but there is NO interaction. Not to just the political endorsement but everything on the wall.

Publishing without interaction is a traditional advertising ad of sorts. I talk at you and never to you.

Thanks for reading and sharing your thoughts Emily.

This article was written by Suzanne, not myself. I agree with your point that this article was really well constructed.